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INJUSA opens market in China with upmarket products

INJUSA opens market in China with upmarket products

15 October, 2015Noticias

The toy factory INJUSA expands the business in China after obtaining the CCC certification, compulsory to introduce and distribute electric products in the Asian country.

The chief executive officer from INJUSA, Luis Berbegal, has expressed his pleasure after obtaining the certification, since exporting to China implies a direct increase of the company’s annual sales, of which a growth of the 15% is estimated within the next three years.

As Berbegal explains, the reason which has led them to pave the way in China is that “in this country there is a very demanding potential and interesting market for companies like ours, whose European upmarket products are valued beyond the national market due to its design and quality”.

For the obtaining of the CCC, INJUSA has allocated three months, during the course of which the technical team of the toy factory has performed the procedure of the certification and, in the words of the chief executive officer, has proved to be “a very complex labour, since apart from certificating the products to be exported in specialized laboratories from China, this laboratory had to move to our factory in Spain and carry out an exhaustive audit of all the facilities and processes during a week”.

The CCC certification, apart from new business opportunities for the company, means a commitment and a challenge of the toy company to meet the requirements of quality and security regardless the country of destination.

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Compártelo!!
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