The company from Ibi (Alicante) participates as speaker in M4F Congress, the biggest congress of the food marketing, beverages and consumer, where the company won the award for the best packaging for its top for infant milk Ordesa.
The M4F Congress was celebrated on 21 y 22 of November in Valencia and it is the meeting point of Marketing, the new technologies, the exchange, the information and the trends in the food industry, sector for what ITC works.
The event gathers Directors of companies, Marketing, communication and adveritising Directors, Export Managers, Journalists, Product Managers, Advertising Agencies, Magazines as well as people responsible of R+D+I.
On the other hand, have gone to the event speakers of different areas as sales, advertising and marketing, among which was Jorge Saiz, Marketing Manager of ITC Packaging and manager of important accounts as Unilever, Gallina Blanca, Chupa Chups or Danone.
In the lecture entitled “Live or die through the Packaging” Jorge Saiz pointed out the importance of the packaging design in the point of sale and in the buying decision.
ITC Packaging participated as speaker and won the award to the best packaging for the top for infant milk Ordesa, that improves the hygiene and safety benefits for the containers of milk powder.
The objective of M4F Awards is to recognize the work of the companies from food industry, one of the most outstanding in the national economy.
The Company, specialist in packaging, highlights the innovation of its products and its high quality, and for that reason, during 2013 ITC Pakaging has won other awards like Liderpack for the desing of its products, and de Award for the most innovative provider by Danone, multinational dairy.
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