The company from Ibi (Alicante) ITC Packaging, has been present in the Packaging Innovations Fair celebrated for the first time in Madrid between 5 and 6 of November.
This is the real one event in the packaging sector because it is successful in every part of Europe and it gathers the most important professionals of the sector.
ITC Packaging travelled last year to this fair celebrated in London to present its novelties and tends, butthis time, the company has been present in the event through the sponsorship of a room that has gathered more than 30 national and international speakers.
Experts in the packaging world visited the ITC Room to provide high-level training and to explain the novelties of the packaging sector.
Between the various conferences, there was a conference presented by Jorge Sáiz Leal, Sales & Marketing Manager ITC Packaging, who explained the importance of packaging as an strategic element for the selling products.
The talk was focused on the need to create new containers that make a difference to make the product stand out on the market, because “Often the first contact between the brand and the consumer is the packaging”.
On the other hand, the protective function of the container must not be forgotten because it allows the preservation of products, specially of the food, and this feature is very important for the company from ibi.
Discover things about Ibi that you didn't know...
Comment in our blog