» RNE broadcasts a live radio program from INJUSA, about the situation of toy sector
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RNE broadcasts a live radio program from INJUSA, about the situation of toy sector

RNE broadcasts a live radio program from INJUSA, about the situation of toy sector

13 November, 2014Noticias

The famous presenter Manolo HH has chosen the company INJUSA to issue his weekly program “España vuelta y vuelta” and to explain to the listeners with the help of the CEO of the company, Luis Berbegal, the production processes of toys, as well as to speak about the general situation of the sector, the importance of the games in the childhood and the solidarity campaign “Un juguete, una ilusion”, of the foundation Crecer Jugando whose objective is to hand out toys to children of the Third World.

During the tour along the company, Luis Berbegal, has explained the complete process since the idea developed by the creative department, going through the plastic section, until the end with the packing and sending.

Manolo HH has been very interested by the injection machine of INJUSA called KRAUUS, specialized in the mold label, and he has stopped in the wheel molded section where INJUSA manufactures almost 8.000.000 of pieces for cars, motorbikes, tricycles and bicycles.

Luis Berbegal, has also explained how they face the seasonality of their products, because in Spain, the sale of toys is concentrated in the last weeks of the year, while in other countries this is not so.

On the other hand, Manolo HH has interviewed the president of the Association of companies of Toys, José Antonio Pastor, who defended the necessity to introduce the value of the game in the educative ambit; he has also spoken with the professor of the Theory of the Education of the University of Valencia, Petra María Pérez, who has spoken about the pedagogical value of the toy, and finally, Alberto Azcona, director of the solidarity campaign “Un juguete, una illusion” has offered details about the campaign. To listen

 

To listen to the complete program, click here.

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